Improved personalization and better ROI on ad spend, marketers are turning to programmatic advertising to boost their digital efforts.
continue readingHow HTML and WAI-ARIA enable accessibility To create a fully enriched and accessible file, publishers must supplement HTML with the detailed structural semantics in the WAI-ARIA specification In my last…
continue readingThree guidelines for using (or not using) alt text to create fully accessible images Alt text should describe the purpose of an image and why it matters; not just its…
continue readingThese questions are worth asking as you get to know potential digitization partners. Without performing due diligence in these areas you will expose your project and team to substantial headaches, trouble-shooting, and struggles.
continue readingConverting backlist titles to ebook formats is easier than ever, but problems do arise. Here are five common complications, and how to solve them. The ebook conversion process has come…
continue readingAre you utilizing electronic proof review, XML-first workflows, or early manuscript review processes? If not, here is why you should!
continue readingEbook conversion of backlist titles is both a competitive business strategy and practical method for creating new revenue streams and opening information to a wider audience online.
continue readingApex has had an exciting journey. While many things have changed, our values, commitment to innovation, and strength of relationships remain the same.
continue readingIn most conversations about publishing and accessibility, we immediately focus on the needs of a person who cannot see the written word, but there is an enormous population of people ready for novels, textbooks, websites, and manuscripts to “just work” in the way (or ways) that best suit them.
continue readingAre you using an XML-first workflow? It’s been a year since we originally asked this question in a wide-ranging publishing survey and things change quickly. Here is how the publishers who…
continue readingXML is not new, but it’s not that old either. It’s difficult to put a finger on exactly when XML-first workflows became a best practice for publishers, but we like…
continue readingFinding the right balance of publishing prepress services in an ocean of variables. For years, publishers have relied on outside vendors to perform prepress services on their behalf. Specific services…
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