A niche-market news website was growing faster than it could scale. Thousands of news announcements were pouring in, but each required a custom-written, objective abstract before it could be published on the website. This task was monopolizing the staff’s ability to focus on other higher-level, revenue-driving business functions. Supplementing production through outsourcing was a logical solution, but high article volume and complex style guidelines required a specialized partner. Apex was able to help.