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Case Study: How a Popular News Site Tripled Its Article Output

apex_cms_contentcreation_casestudy_digitalA niche-market news website was growing faster than it could scale. Thousands of news announcements were pouring in, but each required a custom-written, objective abstract before it could be published on the website. This task was monopolizing the staff’s ability to focus on other higher-level, revenue-driving business functions. Supplementing production through outsourcing was a logical solution, but high article volume and complex style guidelines required a specialized partner. Apex was able to help.

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